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Authors
Affiliations
1 College of Agriculture Business Management, Loni (M.S.), IN
Source
International Research Journal of Agricultural Economics and Statistics, Vol 10, No 1 (2019), Pagination: 65-67
Abstract
We study the effect of marketing strategy on sale of fertilizer in Shrirampur and Nagar tahshil. This study was conducted between June 2018 and September 2018 on sample of 100 farmers from 6 villages of two tahshil of A.Nagar district of MH. Primary data were collected by survey method and appropriate tools were used to analyses data. The finding suggested that more than 60 per cent farmers purchase fertilizer by affordable or less price. Marketing strategy has been focus of organization and tool for attaining overall performance.
Keywords
Marketing Strategy, Product, Price, Discount, Place, Promotion.
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